Signar

Etymology

The word Signar consists of two combinations of elements that are the root parts of the words de(sign) + (ar)architecture.

However, this is only a formal component. Philosophy name from the investigator to the Latin signare (point, block). Thus, Signar is a wordmorph that is existing, but also carries an acquiring property and a verb. Signar is an identifier, pointer, marking and action at the same time.

 

 

Phonetics and spelling

Signar, pronounced: [Signar]. Consists of two closed syllables. Does not require special pronunciation.
The Signar grapheme is a harmonious set of characters, none of them are repeated, S at the beginning is a good eyestopper, so the word is clearly visible even in an array of text.

See Guideline

This guide will introduce you to Signar’s identity system, which consists of name, logo, color and font. You will also be introduced to design principles that are recommended for use in the production of corporate identity elements and corporate media.
Source materials can be downloaded in the appropriate sections of the repository

The Signar symbol is built on a square modular grid. Symbol proportions: 6×3. Due to its modularity (square), the symbol is highly scalable and works well both in small size, 3-4 mm high, and in large execution, for example, when applied to a wall.
The form of the Signar symbol is a representation of the architectural plan of the building, which is built, as it were, from the origin of coordinates (crosshairs). At the top right dot is an arrow (sign), which graphically marks what is indicated by the name. The direction of the arrow is forward and upward, which at the mnemonic level is associated with positive development and progress.
The symbol can work in horizontal and vertical position. Vertically, the Signar symbol resembles the letter S, thus being the modern Signar monogram.